Strategic communications and storytelling for brands, organizations, and cultural projects.

Based in California — working globally.

Hi, I’m Dana. 👋

I help brands, organizations, founders, and creative projects tell stories that connect with people.

With a background spanning public relations, strategic communications, media relations, and content development, I specialize in translating complex ideas, missions, and identities into clear, engaging narratives that drive visibility, trust, and audience connection. My work has supported startups, entertainment and hospitality brands, artists, travel initiatives, mission-driven organizations, and consumer-facing companies navigating moments of growth, change, or public visibility.

Whether launching a campaign, building thought leadership, securing earned media, shaping messaging, or supporting broader communications strategy, I approach every project with a strong editorial instinct, collaborative mindset, and a focus on meaningful storytelling over empty hype.

Past media placements and collaborations have included outlets such as The New York Times, Rolling Stone, CNN, Forbes, TechCrunch, BBC, and The Seattle Times.

Consultation Request

Placements

Lifestyle & Entertainment

Brand

Rooftop Cinema Club via Diamond PR (contract 2023-25)

Media

Influencer Partnerships

via Maven Consulting (contract 2020-22)

via VSC (full-time SAE, 2022-23)

Testimonials

“I cannot say enough great things about Dana, personally and professionally, during her time with my team at Maven Consulting. Being in startup mode, Dana seamlessly blended in with our small-but-mighty team and adapted to the ever-changing landscape to support our growing client roster with media relations. It's difficult to pinpoint just a few of her strong suits, but what I admired and appreciated most was her commitment and dedication to her role, organization with our systems/processes and ability to navigate and juggle multiple client efforts, over the course of nearly a year. Dana is unbelievably reliable and an incredible team member, who leads with a great balance of an entrepreneurial mindset and humility. She contributed immensely to our success, and any team, brand or agency would be lucky to work with her.”

Jess Windell
Chief Maven @ Maven Consulting, VP @ Naturally San Diego, Co-founder @ Dryft Sleep

“Dana is not just a PR consultant, she is an invaluable member of the team. From the moment she joined our releases, her support and dedication were unwavering. She seamlessly integrated herself into our workflow, becoming a true extension of our team.

Even through COVID and a very uncertain music industry- Dana was thoughtful, ready to pivot, and open to trying new things.

What sets Dana apart is her genuine commitment to understanding the "why" behind the project. She doesn't just execute tasks; she delves deep into the project's core, looking to understand its’ artistic essence and purpose. This allows her to craft PR strategies that are not only effective but also resonate with the artist's vision.

Scarlet Hernandez
Artist Manager @ Max Swan Music

“Dana is incredibly reliable and intelligent.
She’s well-versed in a variety of verticals including health, lifestyle, music/entertainment, career, consumer news, tech, and more. While working with Dana, she was able to submit consistent and quality work which is essential to thriving in the media landscape. Her media outreach resulted in press coverage for clients at sites such as The Motley Fool, Yahoo News, ZDNet, Social Media Today, TechRepublic, and more.” 

Karina Tissnés Sell
Media Relations Manager @ Fractl.

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