Accessible, quality public relations services for brands and bands.
Based in Los Angeles — working globally.
Hi, I’m Dana.
A Los Angeles transplant by way of Pennsylvania, I specialize in PR and strategic communications for small businesses, nonprofits, artists and musicians.
In 2018, I launched The Plain English Consultant intended solely as a side business to help uplift the work of my creative friends. Since becoming my full-time endeavor in 2020, I have successfully executed marketing and publicity campaigns for numerous music and film creators, nonprofits and small businesses, as well as worked on contract to support top agencies in their media relations initiatives. These contracts include brand and PR strategy, media and influencer relations, pitching and more for leading brands in the tech, entertainment, CPG and lifestyle industries.
PR shouldn't be reserved for those with the deepest pockets — having worked with budgets ranging from $100-$100,000, I am skilled at delivering successful and measurable results on a shoestring. I believe in creating partnerships with purpose and leveraging stories to organically market organizations and their brands in a meaningful way.
Want to know more? Contact me for a free consultation.
Services
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Public relations personalized to the needs of your brand — customized strategy, media lists and tailored pitches to fitting press contacts — placing your brand in front of the right people at the right time.
Offerings:
- PR Strategy and Campaign Execution
- Go-to-Market
- Press Releases
- Media List Building
- Journalist, Analyst & Influencer Pitching
- Thought Leadership and Culture Communications
- Award Submissions
- Trade Shows & Events
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Copywriting: The best way to market your brand and connect with consumers is to tell a story. Let’s write yours.
Freelance Writing:
- Rebel Noise Interview - Vancouver punk outfit STUTTR
- Yawn Mower - To Each Their Own Coat Review
- Phoenix indie rock quartet KITIMOTO makes stunning debut with Vintage Smell
- Senseless Optimism It Gets Better Review
- Event Recap: This Ain’t No Picnic Festival 2022
- Alvvays drop ‘Pharmacist,’ announce new album Blue Rev
- Motel Black - Humor Balance LP Review
- Chicago’s Colleen Dow makes a commotion with Inside Voices
- Mercy Union: The Void review
Consultation Request
Placements
Entertainment & Lifestyle
Entertainment
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Teethsound
"They All Fall Down": A Powerful Debut Blending Pop and R&B with Emotional Depth
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The Indie Grid
Ancient History's "Never (Go Away)" earns a 4.1/82% from The Indie Grid
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Principle Music Magazine
MarkJoseph's "Red Flag" is a liberating summer anthem
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little chief
Ancient History's single "Never (Go Away)" featured upon the release of new music video
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Tape Ranger
The new music video for Ancient History's "Never (Go Away)" featured
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Honk Magazine
Artist Spotlight: Red Flag by MarkJoseph stirs anthemic summer vibes
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The GLAAD Wrap
‘Red Flag’ featured in GLAAD weekly wrap
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Psychedelic Baby Mag
Exclusive interview with Pittsburgh’s Ancient History
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Illustrate Magazine
Exclusive interview with LA’s MarkJoseph
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Mesmerized
Feature: MarkJoseph Unveils Honest and Empowering Gem ‘Know Us’
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WYEP Artist of the Week
Ancient History is 91.3 WYEP’s Artist of th Week
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VEVO
Ancient History’s “Clementines” crowns VEVO’s ‘Incoming Indie’ YouTube playlist
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It's All Indie
Ancient History shares their dreamy new single, "Clementines"
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Rosy Overdrive
Ancient History’s Zero Dollar Consolation Prize featured in RO’s notable releases
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Janglepophub
Ancient History’s “Clementines” in Beat the Delete
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WYEP
PEC Artists, Melt and Alan Getto, named contenders for Pittsburgh Artist of the Year
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No Treble Magazine
Video Premiere: Melt’s “Skeleton Girl”
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Pittsburgh Tribune Review
Feature: Melt to host live set Friday to celebrate vinyl debut
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WFMZ Philadelphia
Max Swan performs live on WFMZ’s Music Monday
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Slightly Fuzzed: Fuzz Club
Episode 28: The Fuzz Club takes on Melt’s Replica of Man
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Philadelphia Style
Her Own Tune: Scarlet Estelle Hernandez
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WYEP Artist of the Week
Melt are here to help us process life in an AI world
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Remixd Magazine
This Philly artist is blending Jazz and R&B
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Headbangers News
Melt’s Replica of Man scores a 9.5/10 from HBN
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The Big Takeover
Video Premiere: “Problems of the World” by Alan Getto
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Doomed & Stoned
MELT Airs Astounding New Spin, ‘Replica of Man’
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Rebel Noise Magazine
Pittsburgh’s Melt debuts new single “Sight to See”
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Pittsburgh City Paper
Melt is featured for Record Store Day 2023
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Al Día Magazine Feature
Laura Lizcano previews ‘Daughter of the Sea’
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Bands Do BK Spotlight
‘GRITS’ from Brooklyn’s Grandpa Jack
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Yo! That's My Jawn
Laura Lizcano discusses new album Daughter of the Sea
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Speed on the Beat
Heaven is...Slow Jail (Live from the Church Part 1)
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Illustrate Magazine
Exclusive Interview with Brooklyn’s Grandpa Jack
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Big Takeover Magazine
Exclusive premiere of Laura Lizcano’s Daughter of the Sea
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Totally Wired Mag
Max Swan’s “Leanin’” in Totally Wired’s May Creator’s Monthly
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Vents Magazine
Vents Magazine interviews Laura Lizcano on new album Daughter of the Sea
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Doomed & Stoned
Grandpa Jack Serves Up Killer New Platter, ‘Grits’
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Red Rock Magazine
Red Rock Review - Grandpa Jack's "Once Bitten"
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KIMU Magazine
Max Swan releases hypnotizing live rendition of Woohoo
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Big Takeover Magazine
Grandpa Jack: Roughing it on new album Grits
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Soundfly Podcast
Max Swan on Soundfly’s Themes & Variation Podcast
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Flood Magazine
Flower Crown’s Infectious New Single “The Billy”
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Big Takeover Magazine
Big Takeover premiere’s Laura Lizcano’s “Major Tom”
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Phork Magazine
Staff Pick: Album Review - Max Swan’s Slow Jail
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In Their Own League
Portland Horror Film Festival: La Ciguapa Siempre
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Get Alternative's Alt Weekly
Flower Crown’s Heat included in the Alt Weekly Roundup
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Rebel Noise Magazine
Matt C. White dives into a dark and menacing new EP
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LA Weekly Magazine
La Ciguapa Siempre to premiere at LALIFF
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Independent Clauses
Rock Lives, with Matt C. White - Creephow Peepshow review
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Doom Tomb Podcast
Matt C. White’s Creepshow Peepshow: Act 1 Interview
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Rebel Noise Magazine
Matt C. White - Creepshow Peepshow: Act 1 Premiere
Lifestyle & CPG
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Essence
Anthony and Marlie Love's new travel show set for debut on the Fox Soul network
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Best Life
Traveling While Black’s Anthony Love shares a road trip for Black History buffs
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StyleCaster
MarkJoseph shares how Glee helped inspire him to come out for StyleCaster
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First for Women
Traveling While Black’s Marlie Love shares top tips for road trippers
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Mashed
3W’s Chris Gonzales interviewed on brewing industry secrets
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Eater LA
Three Weavers x Cambodian Cowboy’s latest collab in EaterLA
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The Wall Street Journal
John Mayer fan, Ms. Riffer, on the cost of modern fandom
Brand
Rooftop Cinema Club via Diamond PR (contract)
Media
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Los Angeles Downtown News
Rooftop Cinema Club voted best film venue in DTLA
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CUNY TV: A Slice of New York
Rooftop Cinema Club featured as a top thing to do for Summer Fun in the City
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Wake Up Call with Amy King
Rooftop Cinema Club featured on iHeartRadio’s Wake Up Call with Amy King
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The New York Times
RCC Midtown included in roundup of the best NYC spots to catch a horror flick this summer
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The Hollywood Reporter
Rooftop Cinema Club included in quintessential LA spots to catch an outdoor movie in LA.
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Fort Worth Magazine
Rooftop Cinema Club included in a collection of top Fort Worth spots to celebrate Mom
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America's Commercial Real Estate Show
Making Underutilized Commercial Spaces Profitable with Rooftop Cinema Club
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Time Out New York
Time Out New York shares Rooftop Cinema Club Midtown’s 2024 season launch programming
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NBC Los Angeles
NBC4 Los Angeles shares the expansive summer programming for Rooftop Cinema Club DTLA
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TimeOut Los Angeles
Rooftop Cinema Club DTLA leads TimeOut’s roundup of outdoor movie screenings
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Queerty Miami
Rooftop Cinema Club’s South Beach screening of The Mattachine Family included in Queerty’s Hot Sheet
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LAist
Rooftop Cinema Club’s screening of The Wood is LAist’s Viewing Pick of the Week Mar. 25-28
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Inglewood Today
Actor and Producer Duane Finley’s guest appearance at RCC’s screening of The Wood featured in Inglewood Today
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AFAR Magazine
Caroline Juen includes Rooftop Cinema Club as one of the best ways to vacation like a local in Los Angeles
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Modern Luxury Angeleno
Rooftop Cinema Club’s Fireside Films featured in Modern Luxury’s What To Do in Los Angeles this March.
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Secret Miami
Rooftop Cinema Club South Beach is one of Secret Miami’s 20 Essential Springtime Experiences in Miami
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ARRIVED Magazine
Rooftop Cinema Club in a list of top March events for arts and culture appreciators in the latest issue of ARRIVED Los Angeles.
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Los Angeles Downtown News
Rooftop Cinema Club’s Fireside Films featured in Los Angeles Downtown News
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Secret Miami
Rooftop Cinema Club South Beach’s Big Game Watch Party featured in Secret Miami’s Best Places to watch Super Bow LVIII
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Time Out Los Angeles
Rooftop Cinema Club’s Fireside Films series featured in Time Out’s 48 best things to do in Los Angeles
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NBC 4 Los Angeles
NBC 4 shares Rooftop Cinema Club’s new Fireside Films launch in Los Angeles
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Spectrum News 1 - SoCal
Spectrum’s Kristopher Gee: Rooftop Cinema Club brings holiday cheer
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KTLA: Weekend Roundup
Rooftop Cinema Club featured by TimeOut’s Michael Juliano on KTLA
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LA Downtown News
‘More Than a Movie’: Rooftop Cinema Club holds festive film screenings
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Time Out New York
For the first time, NYC’s Rooftop Cinema Club extends its season into November
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NBC 4 Los Angeles
Silent discos, social hours, and romance will round out Rooftop Cinema Club's season
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Los Angeles Magazine
Rooftop Cinema Club featured in LAMag’s Best Black Friday Deals
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Secret Los Angeles
Rooftop Cinema Club: Where To Catch The Best Horror Movie Screenings In L.A. This Halloween
Influencer Partnerships
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@duckytheyorkie x DTLA
Ducky the Yorkie visits the DTLA Wooftop
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@courtandkelly + @welovenyc
Lifestyle bloggers Court and Kelly partner with We LoveNYC at RCC Midtown
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@fiercebymitu x DTLA
FIERCE by mitú attends the Los Angeles Selena tribute
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@kimsterrrs x DTLA
LA’s Kimberly Magat attends Rooftop Cinema Club’s Fireside Films
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@averagesocialite x NYC
NYC’s Average Socialite announces the 2024 season
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@kiimbizzle x DTLA
Influencer Kim Sandoval goest to Rooftop Prom in DTLA
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@jessiicabergmann x Miami
FL’s Jessica Bergmann attends Rooftop Cinema Club South Beach
via Maven Consulting (contract)
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Perfect Snacks in Forbes
Gift Guide: The Best Sweet Treats For The Healthy Valentine
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RationAle in Paste
Tasting: 2 Non-Alcoholic Beers from RationAle Brewing (IPA, Cerveza)
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Perfect Snacks in Women's Health
Featuring Dark Chocolate Chip Peanut Butter Perfect Bar
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Boldt. Drinks in Forbes
Mother’s Day Gift Guide: The Best Cannabis-Infused Beverages
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Perfect Snacks in Bon Appetít
This Protein Bar Literally Tastes Like Reese’s Peanut Butter Cups
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Mauna Loa in VegWorld
15 Vegan Ice Cream Brands to Enjoy This National Ice Cream Day
via VSC (full-time SAE, 2022-23)
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BBC Click
Recorded segment of NeuraLight’s feature on the BBC Click series
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Commercial Observer
Prophia Closes $10.2 Million Series A Round
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GenomeWeb
Startup Pepper Bio Touts ‘Transomics’ as Key Strategy in its Drug Discovery Efforts
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Bay Area Inno
Prophia raises $10 million to streamline commercial real estate contracts
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eSTEAMd Women
Dr. Shini Somara hosts Pepper Bio cofounder and CSO on the eSTEAMd Women podcast
Testimonials
“I cannot say enough great things about Dana, personally and professionally, during her time with my team at Maven Consulting. Being in startup mode, Dana seamlessly blended in with our small-but-mighty team and adapted to the ever-changing landscape to support our growing client roster with media relations. It's difficult to pinpoint just a few of her strong suits, but what I admired and appreciated most was her commitment and dedication to her role, organization with our systems/processes and ability to navigate and juggle multiple client efforts, over the course of nearly a year. Dana is unbelievably reliable and an incredible team member, who leads with a great balance of an entrepreneurial mindset and humility. She contributed immensely to our success, and any team, brand or agency would be lucky to work with her.”
Jess Windell —
Chief Maven @ Maven Consulting, VP @ Naturally San Diego, Co-founder @ Dryft Sleep
“Dana is not just a PR consultant, she is an invaluable member of the team. From the moment she joined our releases, her support and dedication were unwavering. She seamlessly integrated herself into our workflow, becoming a true extension of our team.
Even through COVID and a very uncertain music industry- Dana was thoughtful, ready to pivot, and open to trying new things.
What sets Dana apart is her genuine commitment to understanding the "why" behind the project. She doesn't just execute tasks; she delves deep into the project's core, looking to understand its’ artistic essence and purpose. This allows her to craft PR strategies that are not only effective but also resonate with the artist's vision.
Scarlet Hernandez —
Artist Manager @ Max Swan Music
“Dana is incredibly reliable and intelligent.
She’s well-versed in a variety of verticals including health, lifestyle, music/entertainment, career, consumer news, tech, and more. While working with Dana, she was able to submit consistent and quality work which is essential to thriving in the media landscape. Her media outreach resulted in press coverage for clients at sites such as The Motley Fool, Yahoo News, ZDNet, Social Media Today, TechRepublic, and more.”
Karina Tissnés Sell —
Media Relations Manager @ Fractl.
Artists
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MarkJoseph
Soulful Pop based in LA
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Max Swan
Philadelphia Neo Soul
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Melt
Pittsburgh Psych Rock
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Matt C. White
NY Multi-Genre Artist
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Ancient History
Steel City Shoepop
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Alan Getto
Rust Belt Americana
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Grandpa Jack
Brooklyn Psych Rock
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Tiger Tungs
Experimental Dance
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Laura Lizcano
Bilingual Singer-Songwriter